Game Localization Success Story: Quadrupled Sales in South Korea
Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean.
EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020.
Stream their conversation below for insights into:
- How to successfully roll out a localized version of a game
- Running “micro-campaigns” for better ROI on your global marketing efforts
- Cultivating brand ambassadors and future employees from your user base.
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