How to Retain Employees for 10+ Years with Alf Ruppert

Most CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued.

This perspective is why at least four employees have been with the company since the beginning.

In 2006, founded iOSXpert — now the largest partner of the Mac-based CRM and project management software Daylite. And for the past 17 years, Alf has grown the company without any external funding and maintained a strong employee retention rate.

Our former Director of Content and Community spoke to Alf about managing a happy team, how he’s grown his company without external funding, the history of developing in the Mac ecosystem, and running a consulting and software business.

Transcript for this episode is available here.

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How to Retain Employees for 10+ Years with Alf Ruppert
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