Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd
Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model.
If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to switch to subscriptions, your path to roll out this massive change to your business is filled with peril. Will your existing users revolt to the change and switch to a new product? Will your subscriptions renew at a high enough rate to counteract a reduction in one-time sales? How do you even roll this out?
In this episode of Growth Stage, we interview Fred Linfjärd of Planday about his experiences switching from a one-time billing model to subscriptions. Fred shares his thoughts on:
- Why digital product companies should embrace subscriptions.
- How to justify the switch to your customer base.
- Avoiding the worst of community blowback.
- Must-do tactics for your rollout plan.
As a bonus, our host David Vogelpohl also has experience moving massively popular digital products from one-time fees to subscriptions, so this interview is full of hard-learned insights you can use to find success in your own rollout of subscriptions.
Whether you're considering switching to subscriptions or are in the middle of switching, don't miss this chance to learn insider tips on how to make this transition successful for your business. Listen or watch now!
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance—enabling digital businesses to expand globally with reduced complexity and lower costs.
