Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase
You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new revenue at higher profits. While this can often be true, organizations have realized that in order to increase ARPU and unlock massive new channels ARR, they need to couple PLG with a sales-led growth strategy. But can Product and Sales motions work together effectively?
In this episode of Growth Stage, we interview John Eitel of Demandbase about his adventures solving exponential growth puzzles within organizations like Canva and others using both PLG and sales-led growth motions. John shares his thoughts on:
- The financial benefit of focusing on both.
- The common struggles organizations face when pursuing both PLG and sales led growth.
- What success looks like for using both together.
- Specific tactics you can use to drive value out of both sides of your growth funnel.
If you're struggling with how to use PLG and sales led growth together, don't miss this episode of Growth Stage. Listen now!
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