Getting the Most Out of Web2App with FastSpring + FunnelFox, with Andrey Shakhtin

In order to grow your app in an increasingly competitive landscape, you'll need to master a variety of strategies to stand out and maximize your chances of success. One of the key ways to maximize your chances of success is to take advantage of web2app to increase your profitability and the conversion rates of your UA ad campaigns. But how do you go about launching web2app in a way that won't upend your product roadmap while still delivering material results for your business?

In this episode of Growth Stage, we interview Andrey Shakhtin, the CEO and Co-Founder of web2app platform FunnelFox, about his thoughts on:
  • What the top challenges for growing a mobile app business are in today's landscape.
  • How web2app is opening up new opportunities for app publishers.
  • What is allowed / not allowed with direct monetization.
  • What you can do to take advantage of this trend, including leveraging the newly accounted FastSpring + FunnelFox integration.
If you're thinking of adopting web2app, or you already have and are looking for tips to bring your campaigns to the next level, don't miss this episode. Watch or listen now!

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance — enabling digital businesses to expand globally with reduced complexity and lower costs.
Getting the Most Out of Web2App with FastSpring + FunnelFox, with Andrey Shakhtin
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